Socal Cash. 25th March 2010. Stockholm. Sweden. Join us for a day how YOU get return on investment from social media.

Disruptive Code

Scandinavia's coolest developer conference. Stockholm. In September. Registration opens soon.

Advertising

Internet is not an advertising channel

Posted Thu, 05 Jun 2008 by Annika Lidne
I was asked by the <a href="http://www.dfs.se/">Swedish Computer Association</a> to participate in their blog carnival and wrote a piece about the strengths of social media compared with advertising. In Swedish.

Free seminar on Social Media communication

Posted Fri, 30 May 2008 by Annika Lidne
Join us for a free Friday afternoon seminar! We at Lidne Inc. will hold a seminar together with Niclas Strand from Heimer & Co at <a href="http://www.du.se">Högskolan Dalarna</a>.

Disruptive Media: Alfred Ruth on web video advertising

Posted Wed, 02 Apr 2008 by Annika Lidne
Advertising in web videos is not like TV commercials nor like internet banner advertising. It's an area with it's own rules and behaviours.

The new media agency landscape

Posted Wed, 13 Feb 2008 by Annika Lidne
The media agency landscape have been pretty simple, but new Internet specialists increasingly makes the picture more complicated.

Ad agencies will face more accountability as marketing move online

Posted Wed, 13 Feb 2008 by Annika Lidne
The ad agency business is unaccustomed to being measured by cold numbers. And on the internet you can measure <i>everything</i>. Something will have to give.

Interview: The new TV with VideoPlaza

Posted Tue, 29 Jan 2008 by Annika Lidne
The rise of the Internet is hitting the TV industry hard, forcing change. Hear more in this interview!

Trend spotting: Video advetising on the net by Sorosh Tavakoli

Posted Thu, 06 Dec 2007 by Annika Lidne
How will the onslaught of video and video advertising on the net change the media world? Have a look!

Facebook Beacon adds opt-out

Posted Fri, 30 Nov 2007 by Annika Lidne
Facebook backs after ny ad system Beacon faces massive critique about privacy invasion.

Advertising: Internet bigger than TV in Q3

Posted Thu, 08 Nov 2007 by Annika Lidne
In Q3 Internet advertising grew past TV advertising for the first time, showing where the ad money is heading. Newspaper advertising retains the number one spot, but for how long?

Free wifi could be an ad platform to count with

Posted Tue, 06 Nov 2007 by Annika Lidne
Free wifi could be an exciting new advertising channel.
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