Socal Cash. 25th March 2010. Stockholm. Sweden. Join us for a day how YOU get return on investment from social media.

Disruptive Code

Scandinavia's coolest developer conference. Stockholm. In September. Registration opens soon.

Brands

Brands are both becoming obsolete - and hyperimportant. It's all in the execution.

New company name and a new web site!

Posted Fri, 22 Aug 2008 by Annika Lidne
Lidne Inc. has changed name to Disruptive Media and our new web site can be found at <a href="http://www.disruptivemedia.se">disruptivemedia.se</a>.

Social Media 2008: Blogger gets fired - who to blame?

Posted Tue, 04 Mar 2008 by Annika Lidne
P&G have fired an employee after industry rag Resumé quoted his blog. Who is really to blame; the employer. the employee or the paper?

How to kill a fan pt. 2: Apple

Posted Fri, 21 Dec 2007 by Annika Lidne
<a href="http://www.apple.com">Apple</a> forces fan site <a href="http://www.thinksecret.com">Think Secret</a> to close down, but is harassing fans really a solid long term strategy? Think not.

Google: How to kill a fan

Posted Wed, 29 Aug 2007 by Annika Lidne
When fans go out of their way to show how much they love a brand, why are they being paid back by getting slammed with copyright infringement?

It's all in the branding - or...?

Posted Wed, 29 Nov 2006 by Annika Lidne
A great brand can be worth billions, sure. But is it all in the brand, or is the brand just an expression of a great product?

The art of de-branding

Posted Fri, 03 Feb 2006 by Annika Lidne
Some companies do not want their brands promoted. They want them to disappear.
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