Socal Cash. 25th March 2010. Stockholm. Sweden. Join us for a day how YOU get return on investment from social media.

Disruptive Code

Scandinavia's coolest developer conference. Stockholm. In September. Registration opens soon.

Marketing

The latest development, research and marketing methods

Backlog: Social media business metrics with Steve Rubel

Posted Fri, 12 Mar 2010 by Annika Lidne
A chat with Steve Rubel about social media business metrics, how to measure the value and cost of corporate social media and - return on time. From LeWeb.

Some think that social media is free. And yes, most services are but we pay with our time instead. In this chat with Steve Rubel, Director of Insights for Edelman Digital
we talk about social media business metrics, how to measure the value and cost of corporate social media and - return on - not investment or involvement -  but time.

Enjoy! Oh, and remember that we talk about this as the upcoming Social+Cash conference!

Mattias Miksche talar innovativ marknadsföring på Disruptive Media-konferensen

Posted Wed, 15 Apr 2009 by Annika Lidne
Stardolls VD Mattias Miksche berättar hur man får unga internettjejer att bli ambassadörer för ditt varumärke.

Market communication through social media

Posted Wed, 18 Jun 2008 by Annika Lidne
A new thesis looks at Market communication through social media in Sweden.

The new media agency landscape

Posted Wed, 13 Feb 2008 by Annika Lidne
The media agency landscape have been pretty simple, but new Internet specialists increasingly makes the picture more complicated.

Ad agencies will face more accountability as marketing move online

Posted Wed, 13 Feb 2008 by Annika Lidne
The ad agency business is unaccustomed to being measured by cold numbers. And on the internet you can measure <i>everything</i>. Something will have to give.

Interview: Hans Leijström on the power of communities

Posted Tue, 22 Jan 2008 by Annika Lidne
Starting an online community can be an excellent way for a company to connect and maintain relationships with customers, employees and stake holders. Find out more in this video interview.

Interview: Henrik Ahlén on video on the net

Posted Tue, 15 Jan 2008 by Annika Lidne
Video is exploding on the Internet. Here is an interview about the current development and its benefits to marketing.

Targeting and measuring communication in social media

Posted Mon, 10 Dec 2007 by Annika Lidne
A must-see video interview with media analyst Mattias Östmar, <a href="http://www.prfekt.se">PRfekt</a> (In Swedish).

Viral marketing for Christmas

Posted Thu, 22 Nov 2007 by Annika Lidne
We've made two videos for <a href="http://www.hientertainment.se">Hi Entertainment</a> that are racking up views on <a href="http://www.youtube.com">YouTube</a>, finding new customers for <a href="http://www.hientertainment.se/index.php/webb/event/the-christmas-show/">The Christmas Show</a>.

EU bans fake blogs and reviews

Posted Wed, 07 Nov 2007 by Annika Lidne
Tempted to cheat a bit to increase the number of positive online product reviews or blog posts? Well, don't. Not only are you likely to be found out, but from 12 December you might also face prosecution and criminal charges.
Syndicate content