Alternative publisher Change this have a great many interesting manifestos to read for september, all free to download:
- The rise and fall of the hit
- Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. Chris Anderson has with his Long Tail theory created an entirely new way of looking at digital economics.
- Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
- I’m an avid reader of John Moore’s Brand Autopsy blog where he has shared a lot of knowledge gathered while working for Starbucks. Here we get more about the the corporate culture that forms the unparalleled success of the Starbucks brand.
- The Power of the Marginal
- Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity. Just what you need over the weekend!
- We Need a New Word for Brand
- Michel Hogan is new to me, but he is on to something when he says that today’s companies need to let go of slick superficiality and embrace authenticity to unlock their brand’s true potential. As social media and consumer generated content knocks on the door and shakes up PR departments, companies need to let go of their polish. Read on!