Ny statistik över internet och dataanvändande som slår rekord, varför Apples Siri är disruptiv, The Guardian revolutionerar Facebooksidor, Google Reader integreras med Google+ och vem äger rättigheterna vid en crowdsourcad story?
De flesta företag är helt oförberedda att bra engagemang i sociala medier kräver bemanning utöver kontorstid.
Enligt Internetbarometer 2010 från Nordicom använder en tredjedel av Sveriges befolkning i åldern 9-79 år Internet under en vanlig eftermiddag. Nästan lika många (31 procent) använder Internet under kvällstid mellan kl. 19-22. Och under sen eftermiddag/tidig kväll är det ca en fjärdedel som använder Internet.
Och det här är ändå bara början…
There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009. There are currently 4 billion connected devices around the world, Intel expects that number to increase to 15 billion by 2015 and 50 billion by 2020. Many servers and computers will face challenges from these increases, including those that support the 48 hours of YouTube videos uploaded each minute, 200 million tweets sent per day and 7.5 billion photos uploaded to Facebook each month.
De amerikanska siffrarna visar hur viktigt det är att ha en bra mobilupplevelse när användare klickar från ett socialt nätverk till organisationens sajt.
Analytics firm comScore released new data today showing that U.S. mobile social media audiences increased 37%, and more than half of social mobile audiences read a post from an organization, brand or event on their mobile device.
Väldigt intressant diskussion om vem som egentligen äger rättigheterna till en idé, särskilt i USAs kultur att stämma llt och alla.
James Erwin had a writer’s dream come true this week: The author (and two-time Jeopardy champion) got involved in an open discussion on a forum at Reddit about whether the Marines could beat the legendary Roman legion in a fight, and then wound up selling the movie rights to this idea to Warner Brothers. But what did the movie studio buy exactly? Erwin’s story was written on the site over a period of weeks, with some Reddit users taking part by offering suggestions, and the idea behind the story appears to have come from another user. Not only that, but Reddit holds a (non-exclusive) license to any content that its users create while using the service
. So who owns the rights to the idea that is now becoming a movie?
En funktion som Siri på iPhone har betydligt större implikationer än man tror vid första anblicken. Apple får, precis som med Amazon och deras Fire browser, full koll på vad som intresserar användarna
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One thing Siri does that may have both Google and Microsoft quaking in their boots is to act as a first sift ”layer” for users trying to query the internet for information. When you speak to Siri the data gets whizzed off by Apple to its cloud servers, where the speech is processed and then interpreted. Tens of millions of iPhone 4S users will perhaps learn to search the web like this.
Apple’s also now able to gather a huge database about how its users query the web–and it’s a data-rich ”semantic query” one, which could let Apple leap ahead in optimizing its own efforts at Net search technology.
Väldigt intressant! Får vi se fler av dessa?
According to Facebook, European publication The Guardian expects to have one million installs of its Facebook application by this weekend. Currently, the Guardian’s application allows you to read its most popular and latest content directly on Facebook, check out its fan pages, and an activity stream how your friends have interacted with the app. In turn, you can share what you are reading with friends and will soon be able to describe your interactions with Facebook’s new vocabulary. The new vocabulary will allow you to do more than just “like” something, but insert your own action. Of course, you can remove the app whenever you like.
Väldigt intressant statistik som stärker bilden av Twitteranvändarna som internets power users
People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior. The study found that 60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter, and 50% of brand followers are more likely to buy from that brand. The study found that 56% of consumers said they are more likely to recommend a brand to a friend after “Liking” a brand on Facebook, and 51% of consumers said they are more likely to buy a product after doing so. The findings from both studies seem to show that customer loyalty is about the same across both social networks.
The study also found that Twitter users are frequent Internet users overall — 50% of Twitter users in the study reported going online more than once per hour. Of Facebook users, only 34% of respondents reported going online multiple times per hour. Twitter users even use Facebook more than users who stick solely to Facebook — 60% of Twitter users use Facebook more than three hours per week, compared with 49% of Facebook users overall.
Trevliga nyheter för alla som gillar Google reader!
In the next week, we’ll be making some highly requested changes to Google Reader. First, we’re going to introduce a brand new design (like many of Google’s other products) that we hope you love. Second, we’re going to bring Reader and Google+ closer together, so you can share the best of your feeds with just the right circles As a result of these changes, we also think it’s important to clean things up a bit. Many of Reader’s social features will soon be available via Google+, so in a week’s time we’ll be retiring things like friending, following and shared link blogs inside of Reader .
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